By Oron Ben Simon

Twelve days. That’s how long the war lasted between Israel and Iran—twelve days of relentless pressure, around-the-clock operations, and complete mobilization of every SCS unit on the ground.

It began, as so many things in our region do, not with warning, but with action. In the early hours of the morning—03:00 to be precise—Israel launched a preemptive strike deep into Iranian territory. During the night and till the morning, phones were ringing, command chains activated, and every SCS team in Israel was on full alert. Our people, drivers, team leaders, intelligence sources, EP operators, coordinators—left their beds, homes, and families, to jump into operational mode. There was no hesitation. There was no time.

For twelve days, we were at war.

But this isn’t a story about military strategy or geopolitical analysis. It’s a story about the other side of our industry—about what we do at a time of extreme uncertainty, and our clients turn to us to hold it together. It’s about what it means to serve with integrity, even when chaos reigns. And it’s about values—professional ethics, honesty, loyalty— and whether they hold firm when financial opportunity comes knocking.

The Security Industry Under Pressure

At SCS, like most of us in the industry, we operate in the shadows. We are the silent partner, the ones working behind the scenes so others can continue moving safely through the world, even when normality breaks apart. Our work is often invisible, by design. But in moments of war, the spotlight finds even the quietest actors.

The demand during those twelve days was overwhelming. Multinational clients requested last-minute evacuations, immediate deployment, emergency risk assessments, secure transportation for executives and their families, residential security reinforcements, and more. The entire industry was stretched thin. Vehicles were scarce. Personnel were pushed to their limits.

I watched as many of our competitors—some of them respected names—chose to capitalize on the moment. Prices quadrupled overnight. Offers were made at five times the standard rate, with no guarantee of quality or delivery. Panic was monetized.

We Chose a Different Path.

At SCS, we made a deliberate decision—one that was not easy and not without cost. We did not raise our prices.

Despite unprecedented demand, despite the operational complexity, and despite the tremendous effort from our in-house teams, we kept our service rates consistent with normal time operations. This wasn’t just a financial decision—it was a moral one.

There is a value when all of us are veterans, it’s embedded in our DNA. We don’t just serve clients—we build long-term partnerships. We know that trust is earned not in the quiet times, but in moments of crisis. And we believe that integrity—real, lived integrity—is the foundation of everything we do.

We were only able to do this because of how we’re built. Unlike many in our field, we don’t rely heavily on subcontractors. We operate with our own fleet. We maintain large internal teams. This infrastructure gave us the flexibility and resilience to act quickly and independently. And more than anything, our people showed up with commitment, discipline, and heart, not because they were paid extra, but because they believed in the mission. That kind of loyalty cannot be bought. It must be earned.

Integrity and values are a Long-Term Strategy

Was it financially wise to keep our prices steady? In the short term, maybe not. We could have easily billed three or four times our standard rates, and clients would have paid. But we believe the true value of a company is measured not by its invoices during war, but by the trust it builds over time.

Yes, we could capitalize more, but we made something far more valuable: a statement. A promise. A choice. We chose professionalism over profit. We chose loyalty over leverage. We chose to act in alignment with our values—even when it cost us.

And we believe that this choice will serve us in the long run. Because the clients we stood by during the hardest of times will remember. And the agents who stayed by our side will stand even taller. And when the dust settles, it won’t be the ones who made the most money who will lead—it will be the ones who built the most trust.

A Salute to Our People—and Our Industry

This war reminded me why I started SCS. It reminded me that in our line of work, professionalism is not just a job description—it’s a code of conduct. And it reminded me how important it is to protect not only lives, but values.

To our teams, thank you. You are the backbone of this company. You carried us through the fire with grace, resilience, and unmatched professionalism.

To our clients, thank you for your trust. We don’t take it lightly.

To the wider security industry, I hope we can all take a moment to reflect. We have the power to shape not only outcomes, but ethics. Let’s use that power wisely.

Because in the end, integrity is the only currency that never loses its value.