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The Art of Discreet Marketing in Executive Protection

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discreet marketing
Corporate Management Strategy Solution Branding Concept

The Art of Discreet Marketing in Executive Protection: Balancing Visibility and Confidentiality

In the world of executive protection, discreet marketing can often seem like walking a tightrope. On one hand, showcasing your brand’s expertise and success stories is crucial for growth and credibility. On the other hand, the very nature of our work demands confidentiality and discretion.

So, how can executive protection firms navigate this landscape effectively? Let’s delve into the importance of discretion in social media posting for marketing purposes and how it can be a game-changer for your executive protection brand.

The Paradox of Visibility and Privacy

The core of executive protection lies in its ability to operate unseen, ensuring the safety of high-profile individuals without drawing unnecessary attention. Yet, in the digital age, visibility is key to brand growth. This paradox presents a unique challenge: How do you market a service that thrives on being invisible?

Discretion as a Brand Value

Discretion isn’t just a practice; it’s a value that should permeate every aspect of your executive protection brand, including your marketing strategies. When your social media presence reflects a deep respect for privacy and confidentiality, it doesn’t just appeal to potential clients; it reassures them. They see a brand that understands the gravity of the work and trusts it to handle sensitive situations with care.

Crafting a Discreet Yet Effective Social Media Strategy

  • Highlight Expertise Without Exposing Details: Focus on sharing your team’s expertise, training, and general case studies that demonstrate your capability without revealing client information. Discuss the types of challenges you’ve navigated, emphasizing your problem-solving skills rather than the specifics of any engagement.
  • Leverage Testimonials Wisely: Client testimonials can be powerful, but they must be shared with consent and stripped of any identifying information unless the client prefers otherwise. Even then, weigh the value of the share against the ethos of discretion.
  • Educational Content: Position your brand as a thought leader by creating content that educates your audience on general security awareness, the importance of executive protection, and how to identify potential threats. This approach establishes authority without breaching confidentiality.
  • Behind-the-scenes (With Caution): Sharing behind-the-scenes content can humanize your brand and demonstrate your team’s dedication and professionalism. However, ensure that any shared content does not compromise operational tactics or client privacy.
  • Engage in Industry Conversations: Participate in broader discussions about security, technology in executive protection, and trends in risk management. It showcases your brand’s involvement and commitment to the industry without delving into sensitive client-specific details.

The Role of Trust

In executive protection, the client’s trust is your most valuable asset. Every social media post should reinforce the message that your brand is a bastion of professionalism and discretion. It’s not just about what you say, but how you say it. The tone, the choice of words, and even the images you select speak volumes about your brand’s values.

Final Thoughts on the Art of Discreet Marketing in Executive Protection

Navigating the social media landscape as an executive protection firm requires a nuanced approach that balances discreet marketing needs with the inherent demand for discretion.

By adopting strategies that emphasize expertise, educate the audience, and engage in industry conversations without compromising client confidentiality, your brand can thrive in the digital arena.

Remember, in our field, how we handle visibility is as important as the protection services we offer. As leaders in executive protection, it’s our responsibility to market our services in a way that respects the privacy and security of those we serve.  Together, we can ensure your marketing efforts are as secure as the services you provide.

The Importance of Identifying Motor Skills

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motor skills
Man and wooden cubes on table. Management and marketing concepts

The Importance of Identifying Motor Skills in the Selection  Process of Executive Protection Specialists 

Summary

The selection process for future Executive Protection Specialists must allow identifying, particularly, the gross and fine motor skills, which will determine the best development and achievement of competencies that they must possess about the highest risk of their training and work – the use of a lethal weapon to protect a person. 

Introduction

In various Western European countries, for a person to be able to be granted an  Executive Protection service, that person has to go to an academy for 200 hours in multiple subjects and then receive a card that accredits them as such. Likewise, if they want to maintain it, they must be in constant training and with permanent trust checks, to provide a quality service1.

Nevertheless, it has been observed mainly in the media and social networks, people who are employed as Executive Protection Specialists, do not have adequate training, causing a bad image of this profession in society2.

Lack of Adequate Training

This is particularly true in Central and South American countries. In these countries, it is not common to have constant training, much less to have a certificate that accredits them as such. Since the necessary standards are not established, the process of training and infrequent training does not allow to keep the protectors at the appropriate level, losing over time the skills necessary to fulfil their function. 

The problem is more accentuated when we identify that many of the protectors did not go through an adequate selection process that identifies their abilities or skills about their gross and fine motor skills, which are aspects of vital importance for this work when we consider that the greatest risk is about the use of firearms to protect the life of a person. 

Fine motor skills are the ability to perform tasks with small, delicate movements of the hand, wrist, and fingers3; for example, in the use of lethal weapons. On the other hand, gross motor skills are the ability to move the muscles of the body in a coordinated way and maintain balance, in addition to the agility, strength and speed necessary in each case.

It refers to broad movements that encompass various muscle groups such as head control, sitting, turning on oneself, crawling, standing,  walking, jumping, etc.4 – all of these are required as skills in the function of Executive  Protection. 

The Process of Selecting Executive Protection Specialists

The Basic Manual of Executive Protection presents us with a desirable profile of the  Executive Protection Specialist that considers, among other qualities

Be in perfect health, and physically fit for an evaluation of endurance, strength and coordination (Understood as motor skills). 

It is precisely in the selection process that these abilities or skills must be identified, prioritizing the selection of those people who meet the required levels of motor skills. 

In the endurance test, it is ideal to consider running a distance of 3,200 meters or 2 miles (average time: 20 minutes of running). 

As a maximum strength test, squats are the ideal basic exercise, with them we will identify the highest force value that the neuromuscular system is able to achieve5. An ideal test would be to make 20 squats.

Furthermore, it is also necessary to identify the ability to perform strength-resistance exercises. These exercises identify the endurance capacity of a certain group of muscles while performing a constant effort6

Examples of them are push-ups: 30 push-ups on the floor; or 10 push-ups on the bars are considered as good condition. Abdominal exercises should also be demanding in the selection stage, a minimum of 30 crunch abs should be able to be performed. 

Identifying Coordination or Motor Skills

After identifying the conditions of resistance and strength capacities, motor or coordination abilities must be identified. These tests should be considered as of main value since – although they can be developed – the future Executive Protection Specialist must have minimum desirable levels for admission due to the high risk involved in the use of lethal weapons during training and work to protect other people. 

The abilities of fine and gross motor skills improve performance during training and,  even more, in the fulfilment of the function of Executive Protection Specialist, minimizing any possible mistakes. However, even if motor skills are not normally included in job descriptions, they should be evaluated during the selection process. 

How Do We Measure or Identify Those Capabilities or Skills?

As mentioned earlier, for the use of firearms, it will be necessary to determine the level of fine motor skills. When the protector draws the weapon, performs the charge and shoots, the muscles of the hands, wrists and arms play a determining role.

Therefore, we must verify that capacity or ability through tests. Such tests could be picking up a small element with the index finger and thumb, following a line drawn on a piece of paper with the tip of a pen, cutting shapes with scissors, drawing lines or circles, performing the natural movement of bending the index finger 3 times in a row for 5  series. All these exercises should be performed with both hands. 

For the identification of gross motor abilities or skills, we must understand that the protector will always seek to first remove the protected person from the risk zone and, if necessary, will use their own body to protect the client.

In extreme cases, the protectors must perform several movements simultaneously: draw the weapon, load,  aim, protect the Principal, communicate by radio, determine the escape route, give verbal orders, and, if needed, shoot without neglecting their Principal.

The Tests That Allow Us to Identify These Abilities or Skills

Having this clear, the tests that allow us to identify these abilities or skills range from rhythmic movements of the head, arms, legs and torso. For example: 

Starting from the standing position with both arms at the sides, the head turns to the right while we bend the knees and bring the arms to the left side. We return to the standing position and immediately turn our head to the left, bend our knees and bring  both arms to the right side); then, they must dodge little balls (the person is placed in front of the evaluator, at a distance of 6 to 8 meters. The evaluator begins to throw balls at different periods, speed and strength; and the assessed must make all the necessary movements to dodge the balls).

Another exercise would be to pick up balls (3 or 4 assessed are place them lying face down. In front of them, balls are placed, always one ball less than the number of people being assessed.

When the evaluator says something, then the assessed must get up from their position and manage to reach a ball. The assessed who fails to reach a ball leaves the test, a ball is removed, and the test is followed. This can be repeated as many times as  necessary.) 

While endurance and strength tests are objective and quantitative, motor tests are subjective and qualitative; hence the importance of the evaluator’s skills and experience in determining eligible people, people who meet the conditions can improve their motor skills without risking their lives and those of others, and also determining people whose motor skills are not adequate for the protection of people. 

Final Thoughts on the Importance of Identifying Motor Skills

In the selection process of future Executive Protection Specialists, it is of vital importance to identify the fine and gross motor skills or abilities, since the achievement of their competencies during training will depend on this, making them more efficient in the performance of their work.  

The Executive Protection Specialist must bring together motor skills or abilities that were learned from childhood. While these skills can be developed, they are also lost over the years. 

Executive Protection Specialist screening tests should continue to consider endurance and strength assessments however, special focus should be given to identifying fine and gross motor skills or abilities. 

Bibliography

CONSTRUYENDO UN EQUIPO DE PROTECCIÓN EJECUTIVA DE CALIDAD, Altair, Security Consulting & Training 

Basic Manual of  Executive Protection 2017, ASIS Chapter Mexico AC.

How  to improve fine and gross motor skills in adults 

How to develop gross  motor skills 

Prueba de fuerza: Escoge el ejercicio que mejor vaya contigo

Cómo  mejorar la motricidad fina y gruesa en adultos

Protecting the Brand As an EP Agent

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EP agent

The safety, well-being, and reputation of the principal are the primary concerns of any good Executive Protection Program. Filled with routine, our days revolve around the principal’s schedule, from early wake-ups to meticulous planning and execution. Generally, working in North America as an EP agent is a low-threat environment, and often our days go exactly as we planned.

But what happens when things don’t go as planned?

What would be the result if the team is tested today? 

Does the team have the capability to de-escalate violent or potentially violent encounters and deliver the outcomes desired to protect brand reputation?

To me, one of the better examples of professional de-escalation in executive protection is by Pascal Duvier in 2016 when he was protecting Kim Kardashian in Paris. Serial prankster Vitalii Sediuk tried assaulting Kardashian as she exited her vehicle, Pascal picked up on the aggressive behavior, executed a takedown, and pinned him in place.

Then he went straight into communicating with the prankster, “Are you ok? What are you doing?” Then Pascal released him and resumed his duties. It is worth noting that this video has been viewed over 15 million times since it was uploaded.

In this video, we can see Kim Kardashian’s EP agent handle an aggressive prankster.  

Let’s break down this incident further.

  1. Threat was detected
  2. EP agent executed a takedown
  3. EP agent pins the aggressor 
  4. EP agent communicates with the aggressor
  5. EP agent releases the aggressor

This is an excellent example of professional de-escalation that provides the outcomes desired by our principles, security managers, and the public. The actions of this agent protect the brand.

The Impact on the Brand

In the age of smartphones and paparazzi, where bystanders are more likely to pull out their phones than lend a helping hand during a physical encounter, the potential for recordings to go viral is significant. This is particularly true if you’re a law enforcement officer, a public figure is involved, or the incident is particularly sensational. Our actions in these moments can have far-reaching consequences for the brand we represent.

In 2020 Pinkerton was hired to provide security for KUSA-TV, a local Denver news channel. During a protest, things got heated and the protester was shot by Matthew Dolof.

A Pinkerton subcontractor Matthew Dolof shot and killed a protester in Denver in 2020.

Dolloff was hired by KUSA-TV to protect a producer covering the October 10, 2020, ‘Patriot Muster’ demonstration and ‘BLM-Antifa Soup Drive’ counter-protest.

Dolof turned out to be unlicensed at the time, and should not have been performing his duties that day. This resulted in Pinkerton losing its ability to even conduct business in the state of Colorado for over a year and a half. The charges against Dolof were eventually dismissed, as they determined that he acted in self-defense. This incident had far-reaching effects on the client, the security companies involved, and the EP agent, causing many enduring consequences from a single event.

A well-executed defensive tactics program becomes paramount, as it not only safeguards individuals but also protects the brand from the negative impacts of mishandled situations. Like it or not, we will be judged by public opinion and perception is reality.

The Role of Communication

When I imagine myself getting in a physical encounter on behalf of the principal, the desired outcome I have is that the video of the incident is:

  1. That I do the right things
  2. That I communicate in a relaxed and controlled manner
  3. It looks boring

Let’s revisit the video of Kim Kardashian’s EP agent. What shines through to me, is the agent’s ability to communicate with empathy. After executing a takedown, he pinned the aggressor and initiated a conversation. 

His words ‘Are you ok? What are you doing?’ not only demonstrated control but also conveyed a genuine concern for the individual’s well-being. This empathetic connection contributed significantly to the de-escalation process. It serves as a reminder that effective communication isn’t just about relaying information; it’s about understanding and empathizing, especially in high-stress situations. 

This video had many positive comments, the efforts Pascal went to in order to de-escalate the situation did not go unnoticed. Below is just one of many comments commending his efforts.

ep agent
Screenshot of YouTube Comment

We can see how the body language of the aggressor went from dominant, to submissive very quickly. Clear concise communication during this phase is critical as we need to communicate with: our team, law enforcement, and the aggressor themself. 

It is readily apparent to anyone rational who watches the video that this agent is showing tremendous restraint, this prankster is in a very vulnerable position and his day could easily have been much worse. The agent’s connection with the aggressor creates de-escalation in this situation, he is pinned, and vulnerable and he knows it. The agent’s communication further de-escalates the situation and he quickly processes that this guy has changed their behavior and is no longer a threat.

The ability to communicate effectively under stress is an extremely important skill to cultivate. In order to achieve this you must be relaxed, to be relaxed in stressful situations you have to have sufficient skill. When skill is practiced it is intuitive, and will not require conscious effort to perform complex tasks. This allows us to free up some brain power for calm, effective, communication.

Countering The Dunning- Kruger Effect: Continuous Improvement and Training

When your job involves protecting human life, remaining a novice in defensive tactics may not be a luxury you can afford. The most basic function of Executive Protection is to prevent the principal from physical harm. Many fine martial arts can serve as the foundation for defensive tactics training. In my biased opinion, grappling is the best base to give us the outcomes desired by our principals, security directors, and the public.   

Be honest with yourself and self-assessment, if you do not train consistently, but have a high degree of confidence in your ability to perform under pressure you are likely experiencing the “Dunning Kruger effect”.

Ep agent and the Dunning Kruger effect

Novice Overconfidence

Essentially, you don’t know what you don’t know, but you think you do. Novices tend to overestimate their skills because they lack the experience to fully grasp the complexities of defensive tactics.

Unconscious Incompetence

In the initial stages, individuals might not even be aware of the gaps in their skills. This lack of awareness can lead to a false sense of competence, especially if they haven’t faced challenging situations.

Conscious Competence

On the flip side, those who are more skilled and experienced might underestimate their abilities. This happens because they’re acutely aware of the realities of violence and the nuances of defensive tactics, leading to a sense of self-doubt.

Journey to Mastery

As practitioners progress and gain more experience, they start recognizing the depth of defensive tactics and are able to refine their skills. This leads to a more accurate self-assessment, understanding the stages of competence is crucial as it highlights the need for continuous improvement in defensive tactics.

Wherever you are in your own personal journey, the best thing you can do is go train. Lucky for us, we live in a day and age where it’s as easy to find a reputable martial arts gym as it is to find a cup of coffee. 

At my company Performance Disciplines, our program focuses on grappling-based de-escalation training, this serves as the “North Star” for personal and team training. With components like low-impact takedowns, effective pins, and stress communication drills, we provide a comprehensive approach to achieving the desired outcomes.

Conclusion: Train with the desired outcome in mind

In Executive Protection, safeguarding the brand extends beyond physical prowess into a nuanced interplay of skill and communication. The analysis of Kim Kardashian’s EP agent showcases the role of professional de-escalation, a testament to the power of empathetic communication in protecting not just individuals but the brand itself.

In an age where viral recordings can make or break reputations, the story of Matthew Dolof underscores the lasting impact of mishandled situations on both clients and security entities. Effective communication is the linchpin for professional de-escalation, shifting the dynamics from potential crisis to controlled resolution.

As we all navigate the ever-evolving landscape of Executive Protection, the call to action resounds: Go train and commit to the mastery that safeguards not just individuals but the enduring success of the brand.

How Ivan Ivanovich’s Book Is Tackling Current Issues

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Ivan Ivanovich's book

An American tourist has died in the crossfire in an apparent drug deal gone wrong at a popular Mexican beach resort in Tulum. The incident, which took place on February 9th, saw the death of an American tourist, as well as an alleged drug dealer. Prosecutors in the case have said that the American, Honarbaksh, died as a result of a stray bullet.

Unfortunately, this incident isn’t the first of its kind, as other tourists have died in recent years in gang-related crossfire in Tulum. Two tourists were killed back in 2021 while at a restaurant after several rival drug dealers began shooting at each other.

This incident, and many others like it, shows a growing need and gap for security measures and executive protection in LATAM. It’s precisely instances like these that Ivan Ivanovich’s book, Executive Protection in the 21st Century: A New Vision, tackles.

Ivan Ivanovich’s Book, Executive Protection in the 21st Century: A New Vision — A Summary

Ivan Ivanovich is an Executive Protection Specialist and author with more than 30 years working in Europe and Mexico. His book, Executive Protection in the 21st Century: A New Vision, deals with the outdated notions of security and how the old ways aren’t working anymore.

In fact, in Ivan Ivanovich’s book, he is advocating for a new protection method that favors discretion, detection, and deactivation of threats before they even arise. As one reader explains, it’s an excellent book for both civilians looking to learn more and protectors wanting to expand their skills.

What’s more, the book talks about the latest technological advancements, while staying grounded and giving real-world examples.

If you haven’t yet, make sure to pick up your copy of Ivan Ivanovich’s book. Executive Protection in the 21st Century: A New Vision is available in both English and Spanish.

ORDER YOUR COPY

“If you are a security professional, this book will undoubtedly be a gem, as it is very precise about what you should apply and it gives you examples and experiences of the author, allowing you to visualize even better everything that he is teaching you.”

                                     — Elizabeth Arcaya Wright

Top Executive Protection Course Recommendations for 2024

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executive protection course
Back view of company experts working in office. Two serious man in formalwear sitting looking at woman presenting business plan and market data on board. Financial analytics, business growth concept

Are you ready to get into the exciting world of executive protection? Have you already been in the industry for a while and are looking to level up your skills? If you want to know the best schools to ensure you boost your skill set, we’ve come up with our executive protection course recommendation list for 2024.

Today, we’re breaking down executive protection courses for 2024, what they offer, where to attend, and what to look for. Keep reading to learn more!

What to Look for in an Executive Protection Course

When looking for the best executive protection training courses, you first need to find answers to some questions. Are you looking to improve your driving, shooting, tech, or communication skills? What are you hoping to take away from the course and how do you pick up skills best?

If you’re unsure where to start or how to go about finding the best executive protection course for yourself, here are some factors to consider. 

Curriculum and Course Content

The first step toward finding the best executive protection training course for yourself is looking at the curriculum and course content. Whatever skill you’re trying to learn, you should ensure that the course is comprehensive and covers essential topics for that skill. Some of the topics most commonly covered in courses include:

  • Risk assessment 
  • Protective driving
  • Emergency medical response
  • Surveillance detection
  • Tactical firearms training

Practical Training Opportunities

When it comes to developing practical skills in executive protection, having hands-on training is key. You should look for programs that offer real-world scenarios, simulations, and practical exercises. By combining practical training with theoretical knowledge in a controlled environment, you’ll be better prepared to face challenges in the field.

Accreditation and Reputation

You should always ensure that your training provider has the proper accreditation and is recognized by industry associations. The provider should also have a solid reputation in the industry and among their peers. 

You can also look for affiliations with reputable organizations, including ASIS International, the National Tactical Officers Association (NTOA), the International Foundation for Protection Officers (IFPO), and others.

Top Executive Protection Course Recommendations

Let’s take a closer look at some of the best executive protection courses for 2024 and their overview. Note that these recommendations are in no particular order and are just recommendations, not rankings.

Executive Protection Institute (EPI)

The Executive Protection Institute (EPI) was founded in 1978 and has a long-standing history of training professionals through its programs. Over the years, EPI has had thousands of trainees offering a wide variety of courses.

Those who attend the EPI training course can choose between several training program categories, including:

  • Executive Protection
  • Protection Firearms
  • Protection Driving
  • Defensive Tactics for Executive Protection
  • Protection Specialty Courses
  • Custom Protection Training Programs

At the time of writing, EPI is offering courses in May and October 2024, all taking place in Martinsburg, West Virginia. 

LaSorsa & Associates

A 9-day executive protection course from LaSorsa is a comprehensive program, developed and instituted by professionals in the military and law enforcement sectors. It covers topics including protective medical training, defensive tactics, evasive driving, and more.

However, if you’d prefer a course that requires a smaller time commitment, LaSorsa offers a variety of courses. If you’re looking for something to do in a day, you can choose between the 1-day Defensive Tactics Course and the 1-day Protective Medical Response Training Course. There’s also the 2-day Defensive/Evasive Driving Course, as well as the 5-day Executive Protection Agent Training Course.

Pacific West Academy

With 9 start dates in 2024 for the Certified Executive Security Specialist Course, training with the Pacific West Academy could be a great way to expand your skill set this year. The CESS program offers both classroom and physical training, and it’s geared toward employment in high-end security positions. These can include, but aren’t limited to:

  • Executive Protection
  • Residential Protection
  • Technical Surveillance Countermeasures
  • Executive Driving

The object of the PWA CESS is to help the U.S. Military Veterans transition from military service toward security and executive protection. There are countless classes to take within the PWA, which is a 39-day course, including Arrest and Control, Krash Combatives, Resume Writing, and much more.

Ronin South Africa

Ronin South Africa is a long-standing, internationally reputable Close Protection training provider, established in 1995. Offering Emergency Care courses for Close Protection Officers, Ronin South Africa works with professionals seeking to be effective within Maritime, Aviation, and/or Hostile environments. Their main course covers a broad spectrum of lessons including, Prehospital Emergency Care, Pedestrian Escort, Venue Security, Protective Driving, Conflict Management, Firearms and Operational Preparedness.

Ronin South Africa offers multinational accreditation for the United Kingdom, South Africa, and Australia.

Israeli Tactical School

An all-inclusive, 15-day course, the Israeli Tactical School is taught by ex-secret service special agents. It’s designed for those who want to develop professional careers as PSDs or PSS contractors overseas. 

The executive protection course focuses on teamwork, live fire day and night shooting, night vision proficiency, and navigation in hostile environments with extractions and medical evac. Graduates from the program will be eligible to apply for D, G, and Concealed Carried Weapon in Florida. The course is available in Florida, Pennsylvania, and Poland.

The League: Executive Protection Training Day

Enrolling in The League allows you to have lifetime access to training and support, as well as an invitation to join a private online community of EP specialists. Once complete, you will receive official certification and be able to create a public profile on their industry job search website.

With The League, there are different levels and modules you can complete, covering a wide range of topics and skills. The entire program is online, which means you can take it at your own pace regardless of where you’re currently living or working.

Galeam

Galeam offers private security and civil protection training for security companies, corporate staff, and the general public. The program offers more than 100 courses and training and 20 workshops designed for people of varying skills.

If you choose the civil protection training course, some of the topics covered include identifying and assessing risks, first aid, fire fighting and prevention, and types and forms of communication in emergencies. 

On the other hand, private security courses break down topics including:

Ivan Ivanovich Executive Protection Academy

Offering both online and on-site executive protection training courses, the Ivan Ivanovich Executive Protection Academy has something for everyone. The online Team Leader course features 10 hours of training and participants get a certificate of completion. 

The Executive Protection Operational Course, which is on-site, tackles both theory and practice over two days. Also, there is the Early Warning Course in Executive Protection, which again, lasts for two days and has both theoretical and practical exercises. 

ESI Bodyguard School

The Hybrid Executive Protection Training Program from the ESI Bodyguard School can be completed as part of their Certificate Program or taken individually. It’s a great choice for EPAs who can’t be away from their homes or jobs during the program as many of the courses now feature video lectures.

The 16-day residency portion of the courses includes the Threat Assessment/Threat Management Plan. What’s more, it includes real-world simulated operations in the field, along with a Defensive Pistol Skills course.

Final Thoughts on Executive Protection Course Recommendations

Those were our top recommendations for executive protection courses for 2024. Of course, the one(s) you end up choosing will be completely up to you, the skills you want to acquire, and how much time you have to dedicate to training.

But we would love to hear from you, too! Are there any courses you’ve taken that aren’t on the list, but have helped you improve your skills? Let us know!

Strengthening National Infrastructure Resilience: A Strategy for Addressing the Evolving Challenge of Insider Threats

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insider threats

The current landscape of critical infrastructure organizations is undergoing a paradigm shift, characterized by dynamic workforce structures that include remote, hybrid, and diverse work settings, alongside generational transformations. However, this shift presents a formidable challenge—the persistent and escalating threat of insider threats and attacks. Reports estimating the cost per insider threat incident at over $15 million underscore the urgency for a broad and thorough approach encompassing prevention, mitigation, investigation, and reporting mechanisms.

Drawing parallels with ancient strategies like the Trojan horse used by the Greeks to infiltrate Troy, the evolution of insider threats in the modern era spans a spectrum from malicious insiders with ulterior motives to negligent employees and disgruntled former staff. The repercussions of insider threats are far-reaching, encompassing data breaches, trade secret theft, operational disruptions, regulatory penalties, and severe damage to organizational reputation and trust.

Given their role in national security and public welfare, critical infrastructure entities are particularly vulnerable to insider threats. The potential consequences of an insider attack extend beyond financial losses, including service disruptions, compromised operational integrity, and even public safety hazards.

Safeguarding critical infrastructure against insider threats necessitates a proactive, holistic approach that addresses vulnerabilities across physical, digital, and human domains to recognize the keys to prevention and mitigation.

Understanding Key Indicators and Prevention

In an ever-changing environment, organizations must remain vigilant by identifying key indicators of insider threats, such as anomalous behavior patterns, unauthorized access attempts, and irregular data transfer activities.

Creating a culture of transparency and accountability is fundamental to effective threat mitigation. Establishing clear channels for reporting suspicious activities, coupled with non-retaliatory policies, encourages employees to proactively flag potential threats. Regular awareness training programs empower staff members to recognize signs of insider threats, fostering a proactive approach to prevention and is an important element of protection.

Enacted in 2013, Presidential Policy Directive 21 (PPD-21) represents a pivotal step towards fortifying the resilience of critical infrastructure. It emphasizes robust governance frameworks, stringent audit mechanisms, proactive prosecution of offenders, inter-agency collaboration, and whistleblower protection initiatives.

With underreporting prevalent, a preemptive prevention strategy assumes paramount importance. Implementing stringent access controls, conducting periodic risk assessments, and fostering a culture of security consciousness serve as defenses against potential breaches.

Recognizing the pivotal role of whistleblowers in early threat detection, organizations must institute mechanisms to safeguard individuals who come forward with concerns. PPD-21’s provisions for whistleblower protection serve as a blueprint for creating an environment where employees feel emboldened to report suspicious activities without fear of reprisal, contributing to the effort to mitigate damage.

Advanced Monitoring Technologies and Threat Intelligence Sharing

Leveraging state-of-the-art monitoring technologies, such as behavior analytics and machine learning algorithms, enhances organizations’ ability to detect subtle deviations indicative of insider threats. Real-time monitoring, anomaly detection, and predictive analytics enable proactive threat mitigation and response.

Establishing collaborative networks for sharing threat intelligence facilitates the dissemination of actionable insights across critical infrastructure sectors. By pooling resources, expertise, and threat data, organizations can bolster their collective defense posture and preempt potential attacks.

Beyond conventional training initiatives, organizations should prioritize continuous education and skill development programs. Interactive workshops, tabletop exercises, and simulated scenarios provide employees with the required knowledge, skills, and situational awareness to stop insider threats effectively. Developing a robust incident response framework tailored to the nuances of insider threats is essential. This entails delineating clear escalation protocols, communication channels, and coordination mechanisms to orchestrate a swift, coordinated response in the event of an incident.

Insider Threat Risk Assessments, Innovation, and Collaboration

Conducting regular risk assessments specific to insider threats enables organizations to identify latent vulnerabilities and proactively mitigate potential risks. Comprehensive assessments should encompass physical, cyber, and personnel-related dimensions to provide a holistic understanding of the threat landscape.

In the face of evolving insider threats, technological innovations play a pivotal role in fortifying an organization’s defense mechanisms. Implementing innovative solutions, such as advanced cybersecurity tools, artificial intelligence, and machine learning algorithms, can significantly enhance threat detection capabilities. These technologies enable organizations to move beyond reactive measures, adopting proactive strategies that identify potential insider threats before they escalate.

Ensuring legal and regulatory compliance is integral to a comprehensive insider threat mitigation strategy. Organizations must not only adhere to existing directives like PPD-21 but also stay abreast of evolving regulatory landscapes. Compliance not only protects organizations from legal ramifications but also serves as a benchmark for establishing robust security practices.

In an interconnected world, collaboration within the critical infrastructure sector is indispensable. Establishing strategic partnerships and information-sharing platforms among industry players enhances collective resilience. Collaborative efforts can include joint research initiatives, sharing threat intelligence, and participating in simulated exercises to test response capabilities.

As an example, the author former Director of Security in the telecommunications sector, met annually with peers in that sector from other security directors in telecommunication to share challenges to security and best practices.

Recognizing the impact of workplace stress, job dissatisfaction, and burnout on the potential for insider threats, organizations should consider implementing employee wellness programs. Fostering a positive work environment, providing mental health resources, and addressing workplace concerns can contribute to a more engaged and satisfied workforce, reducing the likelihood of disgruntled employees resorting to malicious activities solely or in collusion with outsiders.

Final Thoughts on the Evolving Challenge of Insider Threats

As the landscape of insider threats continues to evolve, critical infrastructure organizations must adopt an expansive and forward-thinking approach to safeguard against potential risks. Embracing proactive prevention strategies, fostering a culture of transparency, and investing in advanced technologies and continuous employee training initiatives are critical steps.

Compliance with legal and regulatory frameworks, strategic industry collaboration, and holistic employee wellness programs further fortify an organization’s defenses. By integrating these multifaceted strategies, critical infrastructure entities not only protect themselves from potential threats but also contribute to the broader resilience and security of national infrastructure. In the ever-evolving realm of insider threats, a comprehensive strategy is not merely a choice but a necessity.

Protecting Principals Through Threat  & Health Risk Assessment

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Health Risk Assessment
Medical examination report and stethoscope on white desktop

Understanding health issues and how they could affect a person’s safety is just as important in Executive Protection as evaluating external dangers. In addition to external threats, a thorough threat & health risk assessment should include the inherent weaknesses brought about by a person’s health and medical background. Controlling these health-related hazards is essential to optimizing the overall safety of the person being protected. This article explores the complex interactions that exist between security threats and health concerns, providing insight into practical ways to reduce related risks.

Protecting Principals Through Threat  & Health Risk Assessment: The Intersection of Health and Security

A person’s health can greatly impact how vulnerable they are to security threats. A chronic medical condition, mental health condition, or genetic predisposition to a medical condition, are examples of issues that can make it difficult to maintain the best security practices. Physical restrictions, reduced mobility, or cognitive decline may make a person more susceptible to many types of risks, such as physical injury, exploitation, or kidnapping.

Furthermore, certain medical disorders may make it more difficult to make decisions or make one more vulnerable to coercion, which increases the likelihood of being tricked or forced into unfavorable circumstances. Anxiety disorders and post-traumatic stress disorder (PTSD) are examples of mental health illnesses that can increase sensitivity to triggers and affect a person’s capacity to remain calm or follow orders in stressful or potentially dangerous situations.

Understanding Health Conditions and Their Implications on Security

  • Chronic Health Problems: Requiring regular medical attention are conditions such as diabetes, heart disease, or respiratory diseases. These circumstances have the potential to cause unexpected medical crises, complicating the person’s safety in a security situation. Effective mitigation techniques should include close observation, easy access to prescription drugs, and staff with emergency medical training.
  • Mental Health Issues: Disorders like anxiety, or post-traumatic stress disorder (PTSD) can intensify stress reactions, which can impair one’s capacity for rational thought and the capacity to respond composedly in life-threatening circumstances. Professional security teams need to be prepared with the skills and information necessary to handle and defuse situations involving people who are struggling with mental health issues without making their condition worse.
  • Physical Disabilities: A person’s capacity to flee or defend against dangers may be hampered by limited mobility or physical impairments. Adaptive measures, accessibility specifications, and backup escape routes should all be taken into account in customized security plans to ensure the protection of the individual.

Health Risk Assessment

Strategies to Mitigate Health-Related Risks in Security Protocols

  • Client Health Risk Assessment: A comprehensive health examination by medical specialists is necessary before developing security mechanisms. Together with identifying potential dangers and recommending any necessary modifications, this examination should include evaluations of the patient’s physical and mental health.
  • Personalized Security Plans: It is crucial to modify security plans to meet the needs of each individual’s health. This includes ensuring people have access to prescription drugs, incorporating medical response procedures into security plans, and educating security staff on how to handle certain situations involving health.
  • Collaboration between Health and Security Professionals: Security and healthcare professionals must work together and communicate seamlessly. By doing so, both teams are informed of the person’s health status and can plan their response in an emergency.
  • Education and Training: Security staff must receive ongoing training on identifying and mitigating health-related vulnerabilities. Situations including medical emergencies, mental health crises, and techniques to defuse tension without endangering the person’s well-being should all be included in the training.
  • Health Monitoring and Surveillance: Real-time insights into the well-being of the protected individual can be obtained through the use of continuous health monitoring. When covertly incorporated into security procedures, wearable health monitoring devices can provide useful information for evaluating health status and quickly addressing any alarming changes.

Conclusion

Effective Executive Protection requires incorporating health factors into security assessments and security planning. Taking a thorough approach to establishing protective measures requires first recognizing the subtleties of health issues and their possible impact on security risks.

It is possible to reduce health hazards and maintain the safety and well-being of those under protection by implementing customized techniques, encouraging cooperation between healthcare and security personnel, and providing continual education. Integrating security and health is a complex undertaking that necessitates a comprehensive strategy to guarantee strong and all-encompassing protection for people who require it.

Michael Guirguis, MD, is an Emergency Room Physician and Reserve Sheriff Deputy for San Bernardino Sheriff Air Rescue, with extensive experience in pre-hospital care. Along with his role as an EP professional, he is the Founder & Chief Medical Officer, contracting SOF Pararescumen Paramedics to augment the medical needs of EP teams.

The Dynamic Landscape of “Executive Protection in the 21st Century”

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Executive Protection in the 21st Century: A New Vision by Ivan Ivanovich, an executive protection specialist, is still making waves in the industry. More than six months after its release, the (guide)book on executive protection is still being talked about and commended for its approach to the industry.

For his book, Executive Protection in the 21st Century: A New Vision, Ivanovich draws from his personal and professional experience working in Mexico and other high-risk countries. 

As many EP agents know, Mexico is considered a high-risk country and all travelers are advised to exercise a high degree of caution due to the threat of violent crime. The country has a high risk of crime, which includes murder, armed robbery, kidnapping, sexual assault, and extortion.

For those who haven’t picked up their copy just yet, Executive Protection in the 21st Century: A New Vision tackles new protective methods that center around discretion, detection, and deactivation of threats before they even arise.

What’s been hailed as the “Breakthrough in the Executive Protection Field” by readers, this book offers thorough analysis, practical examples, and innovative insights into executive protection. What’s more, what sets it apart from other books like it on the market is that it’s accessible to both professionals and those new to the field. 

Not only that, but the book is up-to-date with the latest technological advancements and emerging security trends. Those currently in the industry or looking to get into it can discover many useful tips, tricks, and tools to help them stay a few steps ahead of threats. 

If you haven’t yet, make sure to pick up your copy of Executive Protection in the 21st Century: A New Vision, which is available in both English and Spanish.

ORDER YOUR COPY

“I’ve got a copy and have really been enjoying the read.”

Elijah Shaw

Executive Protection Trends in 2024

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executive protection trends
Excited hacker after breaking government server using supercomputer.

As all protectors know, the landscape of executive protection is always changing. With advancements in technology and global dynamics, professionals in the industry have to stay ahead of emerging trends. In this article, we’ll break down the executive protection trends in 2024 and offer insight into how these changes are reshaping the strategies and tactics many protectors are using.

Geopolitical Threats and Executive Protection Trends in 2024

Geopolitical threats play a huge role in shaping executive protection strategies. As global dynamics evolve, security professionals are trying to adapt their methods to address these threats. This includes combining traditional security measures with the latest technological advancements. Also, it means protectors are using a more comprehensive approach to protecting high-profile individuals in a politically volatile world.

The world of executive protection is becoming increasingly influenced by complex geopolitical threats. These threats can come from different sources, including international conflicts, economic volatility, and regional instabilities. Nowadays, executive protection professionals have to consider a wider array of risks, going beyond traditional physical security challenges.

Executive Protection Trends to Be on the Lookout For

  1. Global political instabilities: The shifting political landscapes across the world require a better understanding of international relations. Protection strategies have to account for regional tensions and conflicts. These strategies can directly affect the safety of executives, especially those who travel often are work in big corporations.
  2. Economic fluctuations and security risks: Economic downturns and crises can increase the chances of protests, civil unrest, and crime. In 2024, executive protection strategies have to take into account these types of variables. What’s more, they need to ensure strong contingency planning and risk assessment for executives in potentially volatile regions.
  3. Technological warfare and information security: The rise of cyber warfare and information manipulation tactics presents a new frontier. As executive protection goes beyond physical safety, it also includes protecting personal data and digital assets. Professionals have to be equipped with strategies to counteract digital espionage and cyber threats.
  4. Cultural and social dynamics: Understanding different regions’ cultural and social dynamics is crucial in the world of executive protection. This involves staying informed about local customs, social unrest, or specific threats to particular groups or individuals. Tailoring protection strategies to these nuances is key in ensuring the safety and comfort of the executive.
  5. Emergency response and evacuation protocols: In an era where geopolitical crises can quickly escalate, having efficient emergency response and evacuation protocols is critical. This includes having a network of local contacts, understanding the legal and political landscape for quick response, and ensuring secure transportation options.

The Rise of Biometrics and AI in Security

A significant trend we’re seeing in executive protection is the integration of Artificial Intelligence (AI) and biometrics into security systems. Scientists, protectors, and many other industries are using AI to better identify threats, and come up with ways to handle those threats.

However, the rapid development of AI and sophisticated deepfakes also pose new challenges. This new technology can create near-perfect replicas of documents and IDs, allowing unauthorized access.

In response, 2024 is seeing a surge in investment in technologies capable of detecting falsified documents and validating identities. This blend of digital and physical security measures is essential to protect sensitive information against evolving threats.

Innovative Technology in Threat Assessment

New technologies are also revolutionizing threat assessment and management. Behavioral analytics and threat assessment teams are becoming increasingly crucial in executive protection.

These tools provide deeper insights into potential risks, allowing for more proactive and situationally aware protective operations. AI and Machine Learning (ML) are being used more often to improve physical security systems, providing a finer approach to threat identification and response.

AI and Machine Learning in Physical Security Systems

As we mentioned earlier, the use of AI and ML in physical security systems is a big trend we’re going to see in 2024. Today, we’re seeing that protectors are using these advancements in technology to better identify and respond to threats.

That said, using AI in security management isn’t just about having better surveillance. It is also about having predictive analytics at your fingertips and being able to offer a more comprehensive approach to security.

The Integration of IoT in Security Management

The Internet of Things (IoT) is rapidly becoming a critical component of executive protection strategies. IoT devices provide real-time data, enhancing situational awareness and security management. This trend reflects a broader move towards more interconnected and intelligent security systems, offering a more dynamic and responsive approach to protecting executives.

With their interconnected nature and real-time data capabilities, IoT devices are revolutionizing how security is managed and monitored.

  1. Enhanced real-time surveillance: IoT devices enable real-time monitoring of environments, offering instant data on potential threats. This includes surveillance cameras, motion detectors, and access control systems, all working in sync to provide a comprehensive security overview.
  2. Predictive analysis for threat detection: IoT technologies are being used for predictive analysis. By collecting and analyzing data over time, these systems can identify patterns and predict potential security breaches before they occur, allowing for preemptive action.
  3. Automated response systems: Integrating mechanical systems allows quick response to security breaches. For example, if an unauthorized entry is detected, an IoT system can automatically initiate lockdown procedures or alert security personnel, significantly reducing response time.
  4. Personalized security protocols: IoT devices can create customized security experiences. For executives, this might mean smart badges that grant access to specific areas based on their credentials or schedules, ensuring a high level of security tailored to individual needs.
  5. Remote monitoring and control: Security teams can monitor and manage security systems remotely with IoT. This flexibility is crucial for executives who travel frequently, as it allows for the ongoing monitoring and management of security protocols, no matter where the executive is.

Final Thoughts on Executive Protection Trends in 2024

As we navigate through executive protection trends in 2024, it’s clear that the executive protection field is evolving rapidly, driven by technological advancements and changing geopolitical landscapes.

From integrating AI and biometrics for enhanced identification and access control to the nuanced understanding required to navigate geopolitical threats, the landscape of executive protection is always changing.

The incorporation of IoT in security management epitomizes this shift, offering real-time surveillance, predictive threat analysis, and remote monitoring capabilities. These trends underscore a key transition in executive protection that demands a blend of technological savvy, strategic foresight, and adaptability.

For those in the industry, staying ahead of these trends is not just about staying relevant; it’s about ensuring the utmost safety and security in an increasingly complex and interconnected world. As we look ahead, the ability to integrate these emerging trends into cohesive protection strategies will define the success and resilience of executive protection services.

The Essential Roles of Forensic Linguists and Expert Interrogators in National Security

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forensic linguistics
Dictionary definition of word

Language is a multifaceted element intricately woven into the tapestry of human behavior, serving as a pivotal medium for comprehending and deterring crime. Within this realm, forensic linguists and expert interrogators emerge as distinct yet interconnected professions, playing vital roles in unraveling the complexities of language to ensure public safety and national security. This article sheds light on the shared responsibilities and significance of these professionals in crime prevention and explores why their expertise is crucial for Executive Protection and Security Professionals.

Language, both universal and individualistic, undergoes scientific scrutiny through linguistics, encompassing sociolinguistics, syntax, and semantics. At the intersection of linguistics, crime, and law resides forensic linguistics—a discipline dedicated to analyzing language evidence in inquiries ranging from bomb threats to ransom demands. Forensic linguists collaborate closely with law enforcement, offering valuable insights and support in investigations.

Tactical linguistics, a pre-incident approach employed by forensic linguists, proves instrumental in crime prevention, especially when assessing threats like terrorism. The strategic analysis of language “left of bang,” or before an incident occurs, becomes a key method for managing risks effectively. Linguistic threat analyses, applied to both written and spoken communications, aim to intervene before violence materializes.

Identifying warning behaviors in individuals on a pathway to violence through linguistic analysis is a distinctive skill of forensic linguists. Professional judgment tools such as TRAP-18 or CTAP-25 assist in efficiently aggregating and analyzing large volumes of linguistic data. Merging linguistics with threat mitigation provides a language-focused approach to preventive threat assessment and case management, offering enhanced specificity in assessing risk and advising on monitoring levels for subjects of concern.

Complementing forensic linguists, expert interrogators specialize in interpreting verbal and non-verbal signs during interrogations. Their expertise lies in deciphering the intricacies of body language and vocalized words to unveil deception and gather crucial information.

Non-verbal cues become significant indicators for expert interrogators. Observing trunk, shoulders, posture, hands, arms, legs, feet, and head/neck eyes, they look for signs such as excessive tension, frozen body shifts, or protective gestures that may indicate deception. Head movements, eye expressions, and other subtle body language cues become essential elements in assessing the truthfulness of individuals under interrogation.

In addition to non-verbal cues, expert interrogators scrutinize verbal behaviors. Specific qualifiers and word choices, such as emphasizing truthfulness or avoiding contractions, become crucial indicators. Various linguistic behaviors, including changes in the story, non-responses, or reliance on uncheckable sources, contribute to the comprehensive analysis conducted during interrogations.

Despite their differences in focus, forensic linguists and expert interrogators share a common objective: preventing and addressing potential threats. Both professions contribute significantly to crime prevention and national security by utilizing linguistic insights to intervene “left of bang.”

Forensic linguists engage in tactical linguistics, identifying warning behaviors through linguistic analysis and employing professional judgment tools to assess risk and advise on monitoring levels. Expert interrogators, on the other hand, decode verbal and non-verbal cues during interviews to uncover deception and gather information crucial for preventing or solving crimes.

The Relevance to Executive Protection and Security Professionals

Understanding the roles of forensic linguists and expert interrogators is essential for Executive Protection and Security Professionals. The skills and techniques employed by these professions align closely with the objectives of security professionals, providing a comprehensive framework for threat assessment and risk management.

Forensic linguists, with their ability to analyze language evidence and identify warning behaviors, offer valuable insights that can aid security professionals in evaluating potential threats. The use of professional judgment tools, such as TRAP-18 or CTAP-25, can assist in aggregating and analyzing linguistic data related to targeted violence manifestos, threatening communications, and stalking materials.

Expert interrogators, through their adeptness at deciphering verbal and non-verbal cues, provide security professionals with additional tools for assessing the veracity of information during interviews. Understanding the nuances of linguistic behaviors, such as changes in stories or reliance on uncheckable sources, can enhance the discernment of potential threats.

Both forensic linguists and expert interrogators employ professional judgment tools to enhance the efficiency of their analyses. Tools like TRAP-18 or CTAP-25 assist in aggregating and analyzing large volumes of linguistic data, providing a structured approach to identifying potential threats.

These instruments are applied to various linguistic data, including targeted violence manifestos, threatening communications, and stalking materials. Interrogators may employ a skilled polygraph examiner to gain additional insight into a subject’s truth of deception.

By merging the fields of linguistics and threat mitigation, both professions offer a unique and comprehensive approach to addressing potential threats. Analyzing preattack warning behaviors and intended actions through a language lens provides increased specificity in threat assessments. This method, distinct from psychological or investigative perspectives, allows for a preventive threat assessment and case management approach.

Forensic linguists and expert interrogators contribute to enhancing specificity in assessing risks. While forensic linguists focus on linguistic evidence and warning behaviors, expert interrogators decipher verbal and non-verbal cues during interviews. The collaboration between these two professions creates a comprehensive framework for understanding and addressing potential threats.

Final Thoughts on the Essential Roles of Forensic Linguists and Expert Interrogators

Forensic linguists and expert interrogators, though distinct in their approaches, play crucial roles in crime prevention and national security. Their shared goal of intervening “left of bang” involves analyzing language evidence, decoding non-verbal cues, and utilizing professional judgment tools.

By merging the fields of linguistics and threat mitigation, these professionals contribute to a comprehensive and language-focused approach to preventive threat assessment and case management. In a world where language is a powerful tool, their expertise becomes indispensable in safeguarding society and addressing the complex challenges of crime and national security. For Executive Protection and Security Professionals, understanding these professions and adopting some of their techniques can significantly enhance their ability to assess and manage potential threats in their closely aligned field.

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